Thursday, September 15, 2005

I just wanted to expand a little on the quote from me in the San Antonio Express-News, "The most exciting thing about the promotion is that this great music is going to be exposed to such a wide range of people(emphasis mine)." I should have said, "the most exciting thing about the promotion is that this great music is going to be exposed to a wider audience".

Why is this so exciting? It's exciting because this is the first time that the programming decision of a major media outlet has been made by democratic means. For years now, "this great music" selected by the people for the people, has been kept in the walled garden of GarageBand.com. Now these exceptionally cultivated flowers have been unleashed on the fields of the world. It's exciting because "this great music" will lead people to learn the startling fact that "this great music" isn't backed by a record label but chosen by a huge community of music lovers that they can join. How do you think they are going to feel now that they can participate in the creation of culture? Paradigm shifted? Empowered? Reconnected? I think so.

And that's just a start. What do you think will happen when the people are able to determine what gets on the radio? More on that later...